What Software Should I Use to Create My CD or DVD Artwork?

After recording your album, having it mastered and pressed, you head over to your disc duplication facility’s website to place your order. Reading up on the ordering process you notice that you have the option to have artwork printed on the disc face, and can also have tray card and insert artwork printed. This is a great idea, as it allows you to give your project a more professional look and feel. You can either hire a print designer, who will hopefully already know all of the proceeding information. Or you can have a go at it yourself, utilizing one of the many different graphics creation programs available. If you are choosing to create your own artwork, read on.

There are many different programs out there that can be used to create print artwork. One of the more popular programs is Adobe Illustrator. Adobe Illustrator is a vector based drawing program, available for both PC and Macintosh computers. You could also use, CorelDRAW, Paint Shop Pro, or even Adobe Photoshop. I will go into a little bit more detail about what the differences are between some of these programs later on in this article, and why some of them are better suited for print design. Here is a list of 3 terms you should be familiar with before starting your artwork project.

1. Raster Graphics

Raster graphics are also known as bitmap graphics. This form of graphics image is a data file or structure representing a generally rectangular grid of pixels, or blocks of color, on a computer monitor, or other display device. Think of a raster images as a checkers board, with each square (pixel) on the board displaying a different color. This collection of colored dots (pixels), in turn form the full picture. The quality of a raster image is determined by the total number of pixels (resolution), and the amount of information in each pixel. Raster graphics are practical for photographs and photo-realistic images because of the way that they display images. Pretty much all photos you will find on the internet, and all photos you take with your digital camera will be raster images. You may want to use photographs for your CD or DVD’s artwork, but you must mind a few certain things:

A. DPI –
I will go into this a bit further in the “DPI” section of this article. In a nutshell, any photograph that you would like to use for print must be 300 DPI (dots per inch) or higher. DPI refers to the density of pixel information in a photograph.

B. Color Mode –
There are two basic modes of color: RGB and CMYK. All you need to know really is that all print artwork must be created as a CMYK document, as this refers to the colors of ink that a printer uses to recreate your artwork. If you create your artwork as an RGB document, the printed document will most likely shift in color. For more info on this, please refer to my last article. What do you need to start a CD duplication project?

2. Vector Graphics

Also known as geometric modeling, this form of graphic uses geometrical primitives such as points, curves, and lines to represent images. Instead of displaying blocks of color to represent a photo vector images rely on set points to determine the outline of an object, using mathematical formulas to determine the curve of the lines between said set points. Vector graphics are ideal for simple or composite drawings that do not need to achieve photo-realism. I suggest that you used vector objects for all of your artwork’s areas that are not photos.

3. DPI

Dots per inch, (DPI) is the number of individual dots of ink a printer can produce within a one-inch space. This translates as, the higher the DPI, the sharper the image. Although, most commercial printers will tell you that anything over 300DPI would be considered “print-quality”. I recommend that you make sure that your artwork is at least 300DPI, with 600DPI being the optimal setting for your artwork.

After all this technical mumbo-jumbo, you’re probably scratching your head, still unsure of what program to use to create your artwork. The truth is you can use pretty much any graphics program to create your artwork, providing that you correctly set the DPI and color mode of your document. Personally, I usually use a combination of Adobe Photoshop & Illustrator to do all of my print artwork. I edit all bitmap images in Photoshop and create all of my vector content in Illustrator, combining the two in Illustrator. My advice is now that you have the basic background knowledge, experiment to figure out what works best for you!

Long Lasting Outcomes of Business Gifts

Business gifts are employed by commercial organisations in order to promote their company identity and establish it as a brand name. The motive is not of creating a shallow appeal but a long lasting impact that is persistent in maintaining its presence in the minds of the audience. . Among the numerous promotional item companies that already exist and those that are upcoming, online stores are the place that comes foremost to the mind. They have carved a niche for themselves in the domain of corporate gifts only because their products show the potential of rendering advantageous long lasting outcomes.

Investing in business gifts is extremely beneficial. Unlike the much tested print, electronic and cyber media, purchasing corporate merchandise acts as a one-time expenditure. Once distributed to the intended set of audience, they spread brand awareness to more and more audience groups in a gradual and natural process. The business gifts continue to create brand exposure in the respective business and social network of the first hand recipients. This phenomena rolls over to a wide audience arena and to an extensive geographical periphery. The time till the promotional gifts are extant among the first hand users, they persistently make the brand presence felt among both the existing as well as the prospective clients.

The second long lasting output is that of a well positioned brand image in the memory of the target audience. The business gifts are so crafted that they can be brought into everyday application. The regularity and frequency of usage of these promotional articles repeatedly strikes the visual concentration of the users thereby getting the brand image embedded in the memory of the audience. The resultant effect is that the brand name occupies a major share of their consciousness which leads them to ask for the brand when they go for purchasing similar products.

The third outcome of business gifting is making a loyal set of existing consumers and a wide base of prospective clients. The business gifts act as the source of appreciation to the present consumers for their association with the brand for a long period of time. This would further make them loyal to the brand. On the other hand, the promotional products also motivate the potential clients in initiating a rapport with the brand and thereby gain new audience for the brand. The overall effect is that of a heightened brand prospect in terms of its awareness and sales.

For more information on business gifts, visit online stores.

The Pros And Cons Of Affiliate Marketing

Making money is a priority for everyone. After all, just about everyone could use a bit of extra money right? Well, today, more and more people are turning to the lucrative field of affiliate marketing to make cold hard cash. In fact, many Gurus argument that there is a lot of money to be made with promoting other people's products. However, as a newbie Affiliate Marketer myself, I can tell you that there are some advantages and disadvantages to this business model. In this article, we'll discuss both.

First of all, if you do not know what affiliate marketing is, do not feel bad, I did not either at first. Affiliate marketing is basically a cooperative agreement between a merchant, and an online affiliate. The affiliate gains contracts by providing customers to the merchant.

There are typically three payment structures for affiliates. With pay per click payment structures, affiliates are paid when the customer visits the merchant from the affiliate's site. On the other hand, per lead payments are made when an affiliate reiter someone to the merchant's site and that person fulfills the required action. For instance, let's say you're an affiliate for an insurance company who pays you when prospects fill out an application. In this instance, you'll be paid when someone submits a valid application which is called paid per lead. The third type is called pay per sale. During this instance, an affiliate is paid only when a potential customer purchases the merchant's item.

Advantages of affiliate marketing:

o Money, money and more money. There is a lot of money to be made with affiliate marketing and many people make great incomes promoting other people's products and services.

o You can be your own boss. You work when you feel like it, or when you are able to. You basically write your own paycheck with the amount of work you can do. When you need extra earnings for holidays, or paying a really huge bill, you just invest more time into marketing products and make more money.

o Promote what you love. You can promote any product that you want to promote. There are literally millions of products to choose from, you simply have to find one that you like and go for it. In fact, some affiliate marketers test out niches and then produce their own competitive or complimentary products. By thinking outside the box, they are able to rake in even more money.

o Earn money while you sleep. You earn money continuously, even when you're not on the computer. You do not have to monitor your work with an affiliate program, because the customers will go to the merchant's sites whenever you are online or not. In fact, you can even make money while you were sleeping … what could be better than that?

Disadvantages of affiliate marketing:

Now that we've discussed the advantages of affiliate marketing, we'll now discuss the disadvantages.

o Hard to find good products. It can be tricky to find a product that is worth promoting. There are literally millions of products that you could promote and it is sometimes hard to focus in on just one.

o Dishonest merchants. It can be difficult finding a merchant or vendor that is really honest and legitimate. In fact, there are some merchants who are dishonest that they lie and refuse to give you credit for your referrals. In some cases, these merchants would rather shut down their businesses than pay up. And, the bad thing is that affiliates basically have little recourse whatever.

o Lots of competition. There is a lot of competition among affiliate marketers, especially for the good products. In fact, some technically savvy affiliate marketers have even figured out clever ways to steal commissions using special equipment. Although there are some precautionary measures affiliate can take, this can be quite problematic.

o It's not your product you're promoting. As an affiliate marketer, you are basically promoting someone else's product or service so your responsibilities are in their hands. If they decide to quit the program or reduce the responsibilities, you'll have no say so whatsoever.

In conclusion, there are advantages and disadvantages of being an affiliate marketer. Although there is great potential to make substantial income, marketing other people's products, puts you at a disadvantage. Therefore, your best bet is to take your time, test it out and build your own product so that you can get others to market it for you. That way, you'll be the one calling the shots.

Entertainment on the Internet – There Is Something for Everyone!

The Internet is an exciting place for entertainment. We can play Online games, Chat with friends and family, Can browse live news and interesting articles, Watch online movies, Do online shopping, Hear FM Radio's and Podcasts, Watch Live Televisions, Get new friends through social networking sites such as Facebook, MySpace , Orkut, Twitter, Friendster etc. And in general, Internet provides a great range of entertainment.

Video sharing sites provide much more fun and entertainment. These sites such as Google video, YouTube, Metacafe includes lots of funny, interesting and useful videos. Funny pranks and Comedy videos in those video sharing website will be used a good stress relieving tools.

Watching online movies is another great entertainment in Internet. There are numerous websites providing online movies, some of them are free too and some charge a tiny payment. Online movies include all genres such as action, romance, drama etc.

Online games such as Yahoo Games, Pogo, iWin, Shockwave, and New grounds are all great pages containing thousands of free online games for users of all ages. These games are often Flash, Shockwave, or Java and can be easily played through your browser without having to download and install the game. There are stress relieving games to overcome everyday stress in business and personal life's. Websites such as Bored.com, Funisland.com, and gamefunonline.com have lots of free online games, computer games and flash games. Not only that but we have tons of fun filled games.

Social networking site's posses lot of fun and they are equipped with options like chatting, video and photo sharing, tagging, writing comments, updating status and lot more. Messenger services and VoIP service provide chatting and group conversation, which enables enhanced communication.

Listening to music is yet another great way of stress relieving and entertainment we can get on the internet. Lots of sites provide online music, covering almost all the languages ‚Äč‚Äčavailable on the internet. Free internet radio stations, Live FM radios, Music libraries are the sources of music on Internet. We will also hear music from online live concerts, video uploads, etc.

We will get more tips on stress management in websites regarding health benefits. There is a lot of websites provide guidance on meditation, yoga and tai-chi. These sites provide video tutorial on those Yoga, Meditation etc.

In general Internet is a great source of fun, entertainment provider. Internet is resourceful tool providing lot of entertainment. Internet acts as a great communication application.